From the Inside Flap

Technology has disrupted the traditional sales process by giving buyers unprecedented access to product and industry information, more control over the sales process, and more choices of products and vendors. The traditional selling skill set—controlling the sales process, commanding product knowledge, and nailing a great pitch—is now all but obsolete. To differentiate yourself from competitors and hold the short-lived attention span of distracted buyers, you need to be a master of emotions, interpersonal skills, influence frameworks, and human relationships. Your transformation to an ultra-high performer begins here in Sales EQ.

Forget about trying to sell people on products, prices, features, and solutions because you sound like every other salesperson and will be ignored by today’s savvy buyer. The new ultra-high sales performers blow away sales quotas by creating emotionally satisfying experiences for their buyers. In this game-changing guidebook to the next evolution of selling, you acquire psychological strategies for leveraging human behavior frameworks, heuristics, and cognitive biases to influence buying behaviors. You’ll learn how to reach ultra-high sales performance and consistently crush your number.

Sales acceleration specialist Jeb Blount, who Forbes named one of the World’s Top 30 Social Selling Influencers, delivers a straightforward, conversational discussion on the ins and outs of his widely proven approach to mastering and closing the complex sale. He brings topics to life with personal stories about his own lessons learned and applying these same techniques to his sales efforts, complete with word-for-word dialogue to prepare you for what you may encounter in the field. There’s nothing else to buy with this complete training program, and by the end you will be able to:

  • Assess, understand, and raise your Sales EQ
  • Gain full control over the sales conversation by flipping the buyer script
  • Draw buyers into your space, direct their attention, and keep them engaged by disrupting their expectations
  • Wipe out buyer resistance, conflict, and objections with proven influence frameworks
  • Lock in micro-commitments and next steps agreements to keep your deals from stalling and accelerate pipeline velocity

In Sales EQ, you get the key that unlocks the secret to shaking irrational buyers out of their comfort zone and leaving them no other choice but to say, “yes.”

From the Back Cover

Praise for SALES EQ

Sales EQ will stun the reader. It presents a pragmatic, easily implementable set of facts, and reverses old world thoughts and sales process with chapters like ‘To BUY is Human.’ Sales EQwill help you understand the new standard of sales. I loved this book. Buy it. Bank it!”
—Jeffrey Gitomer, author of The Little Red Book of Selling

“The best sales techniques, tools, and training will take you absolutely nowhere…unless you also have the Sales EQ to engage buyers first. Jeb Blount gets straight to the heart of selling and explains how sellers can get in sync with their buyers at the human-to-human level that matters most of all.”
—Deb Calvert, author of DISCOVER Questions™ Get You Connected

“In Sales EQ, Jeb Blount takes you on an unprecedented journey into what it really takes to master the complex sale. Be prepared to change the way you think about sales.”
—Mark Hunter, author of High-Profit Prospecting

“Truth! Jeb Blount makes the brilliant and disruptive case that Sales EQ trumps all else and then shows us how to reach ultra-high sales performance in this powerful, game-changing guide.”
—Mike Weinberg, author of New Sales. Simplified. and Sales Management. Simplified.

“In Sales EQ, Jeb Blount cracks the code on what it really takes to become an ultra-high performer in the sales profession. A must-read for any salesperson.”
—Mark Roberge, Senior Lecturer, Harvard Business School; former CRO, HubSpot; and author of The Sales Acceleration Formula



The New Psychology of Selling

The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes.  It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions.

In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn:

  • How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no
  • How to master 7 People Principles that will give you the power to influence anyone to do almost anything
  • How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle
  • How to Flip the Buyer Script to gain complete control of the sales conversation
  • How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged
  • How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections
  • How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling
  • How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process
  • How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers
  • And so much more!

Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level.  Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace.

Sales EQ arms salespeople and sales leaders with the tool


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